Consumer Psychology and Behaviour Design

Mastering User Research: A Light-Hearted Guide to Understanding What People Really Want

Gary van Broekhoven

Published on: 01/05/2025

A conversational, practical guide to mastering user research, from interviews to insights, tailored for designers, product folks, and marketers. Learn how to do it right (and enjoy the process).

Behaviour DesignConsumer PsychologyCustomer Discovery

Decoding User Interviews: A Practical Guide for Curious Designers

Gary van Broekhoven

Published on: 16/04/2025

Learn how to plan, conduct, and analyse user interviews like a pro using the GRAMS framework and grounded theory. Decode what users really think—and turn insight into action.

Behaviour DesignConsumer Psychology